The Business Relationship Building Blog
Sep 06, 2017
When we create a brand, we have to build it as we do a house. We start with a foundation. This foundation is usually based on our past... what we have done, where we have been and how we were raised.
The pillars, or the walls, are what holds the roof up. These pillars are built on our foundation. Rather than being based on who we are, they are built of who we want to be, what we dream, what we are working on and what we do.
The roof is what keeps us all safe and dry. It keeps the elements out and the cozy in. The roof represents your accomplishments that are based on your past and held up by your actions.
This analogy will serve you all your life, if you can manage to realize that no matter where you have been, no matter what has happened to you, you can still build what you want. You can build any kind of house you want, you pick the style, the shape, the floor plan and everything in it.
Working with your foundation is the trick. Many people become disheartened because they don't understand. They think because their foundation is flawed, old or not what they dreamed, they feel they are helpless. Nothing could be further from the truth. Remember: YOU are the brand! Welcome to the Nate state of mind.