The Business Relationship Building Blog
Jan 04, 2017
When choosing a partner, it is important to know what you want in the partnership. The right partner can make your life awesome, just as the wrong partner can make your life living hell. Many of us know our strengths and a good business person admits to what they are not. Even fewer of us can find someone in our lives that can complement what we bring to the table and still fill the void in our professional capacities.
Oftentimes, the right partners are not obvious to us because they are not people we currently know. Going out of our comfort zone when looking for a partner seems harder than finding someone new to work with. Occasionally, there are exceptions to the rule. For example, my brother and I are partners and get along great, but for every successful relationship as such there are a thousand failed ones. The right one can make or break your business. I recommend finding a great partner at all costs. Here are three things to consider when looking for the right fit.
It’s not about money. Money is not the cure of all things. Many people try to get a partner that has the financial resources to fund their project, but not the business acumen. While that’s nice; it’s not the first thing on my list. Frequently, we, as entrepreneurs, put so much value on that fact that we actually fail to appreciate the person who brings it. The money becomes a thing, which we eventually take for granted. The next thing we know, we end up despising the partner because we feel the only thing they brought to the table was money.
Birds of a feather flock together. We often end up with partners that have a lot in common with; this is usually a huge mistake. You need to find someone to compliment you, the way a knife might compliment a fork, yet again because of comfort zones we end up with two spoons more often than not.
Older and wiser. Do not think that someone is too young or old to make a great partner. Consider that both sides of the spectrum can bring great advantage to the properly paired partners. All too often we see two to three 19-year-olds teaming up on a business idea. While there are exceptions to every rule, the fact remains, opposites attract, or at least they should. Age is but a number, consider that when you make your list of wants in a partner.
There are 101 things to look for when you are pitching a partner, but before you do, make sure you have done your homework. Peanut butter and jelly are a much better mix than peanut butter and peanut butter or vice versa.
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