YOU are the Brand
Feb 05, 2018
Only You Know When to Quit
As the old gambling proverb once revealed, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away”. In life (as in poker), quitting is only an asset when it’s done at the right time. Quitting after your kneecaps are busted is okay, but quitting before you bet your house on the ponies is preferable. Kneecaps aside, knowing when to embrace failure is a powerful tool.
The real problem? Only you know when the time is right.
When evaluating whether your dream business or idea is going to be successful, it’s important to give yourself a time limit. Holding yourself accountable to a timeline gives you a measuring stick for what you are able to accomplish.
If it’s a business, give yourself a year. Put your whole self into your craft, and see what takes root. Make adjustments. Quitting your logo, or a certain work ethic, is not the same as quitting your dream----it’s all about finding what serves you.
If something is definitively NOT working, there is no reason to stick to your guns. Holster your guns, pull out your map, and go where there is more work to be done. Oftentimes, we romanticize self-sacrifice, even at the expense of moving forward.
The trick is not quitting your overall life. Quitting is really just an opportunity to pivot, to switch gears, and to find something you are good at.