YOU are the Brand
Dec 05, 2017
A big part of personal branding is taking risk. When we put ourselves out there or taking a chance that people are not going to accept us or like what we have to say. There’s a chance that they’re going to hate what we do and hate what we stand for.
I’ll let you in on a little secret. All of those things will definitely happen! Anyone doing anything will discover that they have haters. Hey even Jesus Christ had them, and he was a pretty nice guy. People killed him over his ideas.
The reason I bring this up is not to discourage you but to encourage you, helping you realize that what you’re fearing is totally going to happen. The good news is that you probably won’t be crucified over it, at least not literally. Every single person in the world has somebody who dislikes them and has more more people get to know you you’re going to have more & more fans but you’re also going to have more & more haters.
So is it really a risk? No, its a fact. Perceptions of risk hurt us every single day but when we realize that we have nothing to lose and everything to gain in our own personal branding, we can begin to grow in ways we never dreamed.
The real risk is not doing anything, the real risk is you not moving forward, the real risk is you not getting what you dreamed of having. So take the risk and make it count! Everything you want out of your life depends on your personal brand.
Live a life worth living.
YOU are the brand!