The Business Relationship Building Blog
Sep 06, 2017
This is the question we must all ask ourselves on a regular basis if we are to put our best foot forward and build a personal brand that we can be proud representing. Have you ever met anyone who is always having a bad day? No matter what... they have something to complain about and always seem to have a reason to not be happy? This is their personal brand. Negativity is a brand, losing is a brand, ugly is a brand and so is whining. Most of us are not that extreme. The majority of us are in the middle. We wear our feelings on our sleeves, and we don’t stop to think about how we will be perceived.
I was lucky to have the same teacher in 3rd grade and in 5th grade. Ms. Moore was a wonderful teacher. Everyone thought so. She was upbeat, happy and kind. I never heard her yell or snap at anyone in two years of being in her class. Everyone in class liked her and she seemed to like everyone. That was her brand.
As an adult i have had a chance to chat with her in person and talk about life. She quit being a teacher shortly after I graduated middle school to pursue a new career. When I asked her why, she said that she had run out of energy. She said it was a fun career, and she quit so she could leave while she was on top. She was worried about remaining positive with the frustration she felt with children and sometimes their demanding and unrealistic parents.
There are a lot of people with personal brands that decide to retire before we’d expect them. It's very hard to be a nurse or a teacher day in day out and put out all that love and care and get very little back.
Jerry Seinfeld quit while he was on top as did John Stewart and Johnny Carson. Some people drag it out too long and end up losing their branding. While that is a topic for another article, I want to be clear that had my wonderful teacher not retired from that position, her brand may have changed. You see, she changed her way of making a living not her brand. Her brand continues on and people know her as a kind, wonderful person she has always been.
I want to point out that personal branding is not just for people who want to make a lot of money or be famous, it is for EVERYONE. What is your personal brand saying about you?